Ahoy, adventurers! Bradford BID invites families to set sail on a magical City Centre Adventure: Pirates, Princesses and Peter Pan on Wednesday 8th April, 11am–3pm. Enjoy a fun-filled day of on-street performers, story time, meet-and-greets, games, and an exciting treasure hunt through local businesses. Pick up and return your adventure map to the events gazebo on Broadway for a reward and a chance to win a £100 Bradford Gift Card. This free event is perfect for little explor

We’re absolutely delighted to share some brilliant news! Bradford BID has won the Silver Award at the National BID Awards 2026! This national recognition is a proud moment for our team and for the many partners we work alongside every day to support Bradford city centre. Recognised for Security & Safety Drive Bradford BID was named a finalist in the Security and Safety Drive category, which celebrates Business Improvement Districts delivering impactful initiatives that help c

The first ever Bradford BID Member Awards is taking place on Thursday 25th June at Bradford Live! These Awards aim to celebrate the hard work and dedication our city centre businesses put in every day to provide a welcoming and professional environment for all. Our Awards cover all sector businesses and are exclusive for BID Members. Nominations are now open so if you are a BID member business please nominate your venue in one (or more) award categories using the link below.

Bradford Business Improvement District (BID) has once again teamed up with West Yorkshire Police to promote the ‘Report It Campaign’, aimed at improving the reporting of non-emergency crime and anti-social behaviour across the city centre. The week-long awareness campaign, launching on Monday 9th February, encourages businesses, residents and visitors to report incidents such as shop theft, disorder and nuisance behaviour via the 101 non-emergency number or through West Yorks

Bradford Business Improvement District (BID) has today announced the launch of its inaugural Bradford BID Member Awards, a brand-new celebration recognising the innovation, resilience and excellence of local businesses across the city centre. The awards ceremony will take place on Thursday 25th June 2026 at the iconic Bradford Live, bringing together businesses from across the retail, leisure, hospitality and professional service sectors, stakeholders and partners for an eve

A NEWLY launched app rewards West Yorkshire residents for cycling, walking and using public transport. BetterPoints lets users earn points that can be exchanged for vouchers to spend at a range of retailers or donated to local charities. Users can also earn tickets to enter prize draws to win a range of prizes. App to lead to '25 per cent increase' in journeys made on foot, by bike or using public transport. The proposals were first announced in 2024 – and the app was officia

Bradford BID is celebrating a major milestone as its Bradford City Centre Gift Card has officially surpassed £200,000 in sales, marking a huge success for the local economy and the hundreds of city centre businesses it supports. Launched by Bradford Business Improvement District (BID) at the end of 2022 to encourage residents and visitors to spend locally, the gift card can be redeemed at more than 120 shops, restaurants, bars, and attractions across the city centre. Every po

The wheel, which opened on November 18, is part of the city’s Christmas celebrations, offers panoramic views of Bradford and aims to attract more visitors to the city centre. It is one of several festive attractions organised by the Bradford Business Improvement District (BID) to help businesses during the busy shopping period. Leanne Holmes, Bradford BID project manager, said: "The BID Wheel is all about bringing festive cheer and family fun to the city centre. "We want to c

Get ready to take your seat on the 22 metre high wheel in Centenary Square, from 18th November -21st December! Bradford BID are providing a spectacular festive feeling in the city centre this Christmas. The BID Wheel will be open Monday-Friday 12pm-7pm and Saturday and Sunday 11am-6pm. Tickets cost just £3 each and under 3s go free. Payment is card only on the day. Under 12s are to be accompanied by an adult. Whilst taking in the views of the newly transformed city centre you

Celebrate an incredible year of business growth and innovation across West Yorkshire with AD:VENTURE partners and community! Join us at the iconic Bradford Live for our final business growth gathering of the year — a celebration of progress, collaboration, and ambition across West Yorkshire’s SME community. Delivered in partnership with Bradford Council and the West Yorkshire Combined Authority, this event is a time to get together before the year ends, celebrate and share

Bradford city centre is set for a season of excitement as Bradford BID unveils two spectacular events for families and visitors to enjoy: a spellbinding free Halloween celebration on 31st October and the arrival of the dazzling 22-metre BID Wheel in Centenary Square from 18th November to 21st December. On Friday 31 st  October, Families are invited to step into a world of magic this Halloween as Bradford BID transforms Centenary Square into a realm of wonder and enchantment.

Bradford BID is celebrating the success of its first-ever Paint and Sip evening, which sold out and welcomed a full house at Wallers...

Step into a world of magic this Halloween as Bradford BID invites families to a free celebration on Friday 31st October! The city centre will be transformed with enchanting performances and interactive adventures for all ages. Cheer on heroes in the Battle of the Wizards, a thrilling showdown of good versus evil packed with comedy, illusions, and audience fun. Meet Dreyo the Dragon, chat with the Enchanted Cauldron, or discover your magical element. Budding witches and wizard

NEW exciting events are coming to Bradford city centre this summer and autumn. Bradford BID has created a family photo walk and ‘Paint...

Join us on our Photo Walk of the city centre throughout August and get the whole family involved in celebrating the amazing architecture,...

Wallers Brewery, Sunbridge Wells, Bradford Ready to try something totally different for your next night out? Grab your friends and head...

Bradford City Centre is showing encouraging signs of recovery, with both footfall and dwell time on the rise following a challenging year...

The Bradford City Centre Gift Card, an initiative launched by the Bradford Business Improvement District (BID), has reached an impressive...

Bradford city centre will embrace the springtime spirit on Saturday, 19th April, with a spectacular on-street storytelling event taking...

Get ready, Bradford! Bradford’s streets will once again come alive with speed, creativity, and excitement as the Super Soapbox Challenge...