Bradford BID is celebrating a major milestone as its Bradford City Centre Gift Card has officially surpassed £200,000 in sales, marking a huge success for the local economy and the hundreds of city centre businesses it supports. Launched by Bradford Business Improvement District (BID) at the end of 2022 to encourage residents and visitors to spend locally, the gift card can be redeemed at more than 120 shops, restaurants, bars, and attractions across the city centre. Every pound loaded onto...

The wheel, which opened on November 18, is part of the city’s Christmas celebrations, offers panoramic views of Bradford and aims to attract more visitors to the city centre. It is one of several festive attractions organised by the Bradford Business Improvement District (BID) to help businesses during the busy shopping period. Leanne Holmes, Bradford BID project manager, said: "The BID Wheel is all about bringing festive cheer and family fun to the city centre. "We want to create memorable...

Get ready to take your seat on the 22 metre high wheel in Centenary Square, from 18th November -21st December! Bradford BID are providing a spectacular festive feeling in the city centre this Christmas. The BID Wheel will be open Monday-Friday 12pm-7pm and Saturday and Sunday 11am-6pm. Tickets cost just £3 each and under 3s go free. Payment is card only on the day. Under 12s are to be accompanied by an adult. Whilst taking in the views of the newly transformed city centre you can enjoy tasty...