Bradford BID Wheel is now open in Centenary Square

The wheel, which opened on November 18, is part of the city’s Christmas celebrations, offers panoramic views of Bradford and aims to attract more visitors to the city centre.

It is one of several festive attractions organised by the Bradford Business Improvement District (BID) to help businesses during the busy shopping period.

Leanne Holmes, Bradford BID project manager, said: "The BID Wheel is all about bringing festive cheer and family fun to the city centre.

"We want to create memorable experiences that encourage people to visit Bradford, enjoy our shops, restaurants and attractions, and support our local businesses during the festive season."

Rides cost £3 per person, with children under three riding free, and no booking is required.

The wheel operates from 12pm to 7pm Monday to Friday, and from 11am to 6pm on weekends.

Visitors can also enjoy seasonal treats nearby, including a bratwurst stand and a churro stall.

The Bradford BID Wheel is the latest in a series of initiatives designed to boost footfall and support city centre businesses during the holiday season.