businesses are soon to be provided a brand new 24/7 “Command and Intelligence Centre” (CIC) support line This dedicated support line is staffed 24 hours a day, 7 days a week, ensuring our members can be confident The new 24 hour help line is a first for the BID and is in partnership with leading industry experts, members experience issues which are having a negative impact on their business, calling the support line informed, and our members will be supported by trained and experienced experts on the other end of the line

Bradford BID is celebrating a major milestone as its Bradford City Centre Gift Card has officially surpassed £200,000 in sales, marking a huge success for the local economy and the hundreds of city centre businesses it supports. Launched by Bradford Business Improvement District (BID) at the end of 2022 to encourage residents and visitors to spend locally, the gift card can be redeemed at more than 120 shops, restaurants, bars, and attractions across the city centre. Every pound loaded onto the card represents money kept within Bradford – helping to sustain jobs, boost trade, and strengthen the local economy. With the festive season fast approaching, the Bradford City Centre Gift Card is proving more popular than ever as a perfect Christmas present that gives recipients the freedom to choose while supporting local businesses. “Smashing £210,000 worth of sales is a fantastic achievement for Bradford,” said Nikki Chadburn, Business Communications Manager at Bradford BID. “Every card purchased is a direct investment in our city centre, helping our brilliant local traders thrive. It’s especially heartening to see more people choosing local gifting this Christmas, it’s a win-win for shoppers and businesses alike.” In addition to individual purchases, corporate sales have also seen a strong surge. Many local employers are now choosing to reward their teams with the Bradford City Centre Gift Card, recognising it as a meaningful way to show appreciation while supporting the city’s retail and hospitality sectors. “Businesses are increasingly realising that the gift card isn’t just a great reward for staff, it’s also a way to give back to the community,” added Chadburn. “Every card given helps keep money circulating locally, strengthening Bradford’s economy from within.” The Bradford City Centre Gift Card can be purchased online at www.bradfordgiftcard.com or in person from The Broadway Hub, and can be used in participating venues city-wide, from popular high-street names to much-loved independent traders. As Christmas approaches, Bradford BID is encouraging residents, visitors, and businesses to join the growing movement of shopping local and give the gift of Bradford.

A clean and safe environment for everyone who comes to the city centre will be at the top of the agenda Nothing matters more to those who live, work, shop and visit here than cleanliness and a feeling of in a bustling environment with high footfall and a multitude of people going about their everyday lives

The May event is expected to draw crowds of over 15,000 who will line the course which starts on Kirkgate We’ve built a fantastic reputation over the last two years with a top quality event and look forward

"The Soapbox Challenge has become a signature day for Bradford, with streets lined with visitors and proud to support it, but we need our business community to join us and help bring this beloved event to life The summer event is expected to draw crowds of over 15,000 who will line the course which starts on Kirkgate

to evening drinks, coffees, cakes and candles, there’s a range of deals to enjoy including from the likes say thank you to their customers for supporting them during difficult times, plus with the cost-of-living drink and a cake Blooms on Market Street Hand poured candle and wax melts Papaw 2 large drinks with 1 topping OR 2 medium drinks with 2 toppings OR 1 large drink with 1 topping and 1 medium drink with 2 toppings The Rose & Crown: 2 cocktails for £10  4 bottle of beer/ alcopops for £10 mix and match  2 wines for

introducing additional venues to pick up a convenient "load your own" option, allowing customers to top “We’ve welcomed guests using the card for hotel stays, dining, and drinks—bringing in new customers and The gift card is a top choice for corporate rewards, staff incentives, and personal presents.

Pawpaw - TWO LARGE OOLONG MILK TEA WITH BOBA TOPPING FOR £10 Tiffin - 2 MEDIUM COFFEES AND 2 CAKE OF SILVER STUDS AND POLISHING CLOTH FOR £10 Wallers Brewery (Sunbridge Wells) - MULTIPLE OFFERS INCLUDING 2 WINES OR 4 STELLA FOR £10 Perilla (Sunbridge Wells) - SAMOSAS PLATE AND SPICED JAM WITH ANY DRINK FOR £10 Lina FOR £10   Underground - BURGER/SANDWICH/TACO AND PINT/COCKTAIL FOR £10  The Old Bank - ANY PIER 42 WINE

BID’s recent initiatives, including the launch of the 24/7 Command and Intelligence Centre support line organisations will create a more streamlined and enhanced intelligence-sharing process, involving key partners like

support for businesses in the city centre, including the BID Patrol Team, a 24-hour member support line

other initiatives by the BID including a partnership with City Centre Beat, a 24 hour member support line

around the course that starts on Kirkgate, before heading down Bank Street, and crossing the finishing line